Increase in web traffic
Increase in enrollment for online programs during spring term
The Citadel utilized a station domination at the Pentagon metro station in Washington, DC. It is one of the most highly trafficked stations and a major hub for their target audience.
The military college wanted to reach area active duty military and government employees because of their likelihood to take special interest in some of their military and intelligence focused programs.
The campaign, designed by OUTFRONT Studios, won bronze for the CASE Circle of Excellence award. “This is great, very clever, outside-the-box thinking. There was simplicity in the design and good use of white space. Perfect planning and perfect positioning. People can’t help but look at it with its placement. They know their audience well.” - CASE Judges
United States
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