The Citadel

The Citadel

WE INCREASED AWARENESS AND ENROLLMENT FOR THE CITADEL AND ITS ONLINE DEGREE PROGRAMS

The Citadel is a public military college located in Charleston, South Carolina. The school added OOH to their media mix to build awareness about the college and its online degree offerings and increase spring enrollment for its online graduate degree programs.

INSIGHTS

RESULTS

45%

Increase in web traffic

55%

Increase in enrollment for online programs during spring term

STRATEGY & TACTICS

THE FACTS

Strategically Placed

The Citadel utilized a station domination at the Pentagon metro station in Washington, DC. It is one of the most highly trafficked stations and a major hub for their target audience.

Target Audience

The military college wanted to reach area active duty military and government employees because of their likelihood to take special interest in some of their military and intelligence focused programs.

Creative Excellence

The campaign, designed by OUTFRONT Studios, won bronze for the CASE Circle of Excellence award. “This is great, very clever, outside-the-box thinking. There was simplicity in the design and good use of white space. Perfect planning and perfect positioning. People can’t help but look at it with its placement. They know their audience well.” - CASE Judges

SOURCE: THE CITADEL

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!