Chamber
Music
Society

Download Case Study

Chamber
Music
Society

Download Case Study

WE DROVE OVER 150K IMPRESSIONS FOR THE CHAMBER MUSIC SOCIETY

The Chamber Music Society of Lincoln Center is a prominent organization dedicated to showcasing music in New York City. The Chamber Music Society turned to OUTFRONT for an out of home and mobile strategy to reach people near the Lincoln Center in New York City.

INSIGHTS

RESULTS

896%

Above CTR Benchmark

150K+

Impressions

4K +

Clicks

STRATEGY & TACTICS

THE FACTS

Strategically Placed

The Chamber Music Society utilized Liveboards to target consumers in close proximity to the Lincoln Center in New York City.

Proximity Targeting

We geofenced a half mile around the Lincoln Center to reach New Yorkers and tourists on their mobile devices after being primed by the OOH ads first. The banner ads linked directly to their website driving web visitation, awareness of upcoming events, donations, and ticket sales.

Creative Excellence

The Chamber Music Society took over small and large mobile banner advertisements that enabled audiences to be linked directly to their website. The mobile banner brought the music to life, as musicians were showcased in action playing the cello, violin, and flute.

SOURCE: OUTFRONT MOBILE NETWORK

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

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