United States
WE INCREASED WEB TRAFFIC BY 300% FOR THE BODY SHOP
Partnering with Cruelty Free International, global beauty giant, “The Body Shop” launched an OOH campaign aiming to ban animal testing of cosmetic products and ingredients.
Press Impressions
People reached on social media
Increase in website traffic
The Body Shop looked to target a sophisticated and influential audience by bringing the campaign to life with OUTFRONT’s powerful Times Square and Helmsley Walkway digital Liveboards.
Social media was used as a “call to action” to raise awareness with the hashtag #ForeverAgainstAnimalTesting encouraging people to join the conversation and head to their website to sign the petition.
Utilizing OUTFRONT Creative Studios for content creation, Liveboards encouraged individuals to sign the petition online, or at any one of the Body Shop’s 3,000 store locations worldwide.
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