The Body Shop

The Body Shop

WE INCREASED WEB TRAFFIC BY 300% FOR THE BODY SHOP

Partnering with Cruelty Free International, global beauty giant, “The Body Shop” launched an OOH campaign aiming to ban animal testing of cosmetic products and ingredients.

INSIGHTS

RESULTS

81M

Press Impressions

1.6M

People reached on social media

300 %

Increase in website traffic

SOURCE: CISION, 2018 & NUVI, 2018

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

The Body Shop looked to target a sophisticated and influential audience by bringing the campaign to life with OUTFRONT’s powerful Times Square and Helmsley Walkway digital Liveboards.

IRL TO URL

Social media was used as a “call to action” to raise awareness with the hashtag #ForeverAgainstAnimalTesting encouraging people to join the conversation and head to their website to sign the petition.

Creative Excellence

Utilizing OUTFRONT Creative Studios for content creation, Liveboards encouraged individuals to sign the petition online, or at any one of the Body Shop’s 3,000 store locations worldwide.

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