WE SAW A 255% LIFT IN THE SECONDARY ACTION RATE ABOVE THE MOBILE BENCHMARK.
In an effort to bring awareness to their uniquely bottled tea, Tea of a Kind ran a mobile campaign in addition to a traditional OOH campaign to maximize their exposure in beach communities and engage with mobile users.
INSIGHTS
RESULTS
189K
Impressions Delivered
43
Secondary actions
10.6 %
Secondary action rate
STRATEGY & TACTICS
THE FACTS
Strategically Placed
Two posters in highly trafficked areas within the mobile geofence.
Proximity Targeting
Tea of a Kind targeted coastal cities within San Diego.
Client Success
The campaign exceeded expectations with a 255% lift in SAR above the mobile benchmark.
SOURCE: OUTFRONT Mobile Network
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
United States
View All Case studies