Tea of a Kind

Tea of a Kind

WE SAW A 255% LIFT IN THE SECONDARY ACTION RATE ABOVE THE MOBILE BENCHMARK.

In an effort to bring awareness to their uniquely bottled tea, Tea of a Kind ran a mobile campaign in addition to a traditional OOH campaign to maximize their exposure in beach communities and engage with mobile users.

INSIGHTS

RESULTS

189K

Impressions Delivered

43

Secondary actions

10.6 %

Secondary action rate

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Two posters in highly trafficked areas within the mobile geofence.

Proximity Targeting

Tea of a Kind targeted coastal cities within San Diego.

Client Success

The campaign exceeded expectations with a 255% lift in SAR above the mobile benchmark.

SOURCE: OUTFRONT Mobile Network

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

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