Taylor Made

Taylor Made

WE SAW A 56% LIFT ABOVE THE MOBILE ALONE SAR BENCHMARK

Taylor Made Deep Creek Vacations and Sales wanted to promote their close proximity to DC and desirable properties. They utilized an OOH + Mobile campaign to target outdoor enthusiasts and vacation goers commuting in the Washington DC Metro Area

INSIGHTS

RESULTS

210

WEBSITE VISITS

248K

IMPRESSIONS

56 %

ABOVE THE SAR BENCHMARK

SOURCE: OUTFRONT Mobile Network, Internal Study [2018]

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  
STRATEGY & TACTICS

THE FACTS

Branding and Promotions

Utilized targeted OOH 2-Sheet Posters in rail stations and Car Cards in trains to connect with their desired outdoor adventurers.

Proximity Targeting

Geofenced the same stations used for their OOH campaign to reach their desired audience on their mobile phones as they waited for their train to arrive.

Dynamic Landing Page

Included branding, directions, click to call, a link to their website with more information, and a video of the lake’s four seasons

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