WE SAW A 56% LIFT ABOVE THE MOBILE ALONE SAR BENCHMARK
Taylor Made Deep Creek Vacations and Sales wanted to promote their close
proximity to DC and desirable properties. They utilized an OOH + Mobile
campaign to target outdoor enthusiasts and vacation goers commuting in
the Washington DC Metro Area
INSIGHTS
RESULTS
210
WEBSITE VISITS
248K
IMPRESSIONS
56 %
ABOVE THE SAR
BENCHMARK
SOURCE: OUTFRONT Mobile Network, Internal Study [2018]
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Branding and Promotions
Utilized targeted OOH 2-Sheet
Posters in rail stations and Car Cards in trains to connect with
their desired outdoor adventurers.
Proximity Targeting
Geofenced the same stations used for
their OOH campaign to reach their desired audience on their
mobile phones as they waited for their train to arrive.
Dynamic Landing Page
Included branding, directions,
click to call, a link to their website with more
information, and a video of the lake’s four seasons
United States
View All Case studies