WE SAW A 56% LIFT ABOVE THE MOBILE ALONE SAR BENCHMARK
Taylor Made Deep Creek Vacations and Sales wanted to promote their close
proximity to DC and desirable properties. They utilized an OOH + Mobile
campaign to target outdoor enthusiasts and vacation goers commuting in
the Washington DC Metro Area
INSIGHTS
RESULTS
210
WEBSITE VISITS
248K
IMPRESSIONS
56 %
ABOVE THE SAR
BENCHMARK
SOURCE: OUTFRONT Mobile Network, Internal Study [2018]
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Branding and Promotions
Utilized targeted OOH 2-Sheet
Posters in rail stations and Car Cards in trains
to connect with
their desired outdoor adventurers.