Supreme

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Supreme

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WE HELPED AMPLIFY SUPREME VIA SUBWAY ADVERTISING IN NEW YORK CITY

Supreme teamed up with the MTA to wrap the L train line in the brand’s infamous logo. The bright red subway car turned millions of New Yorkers’ heads and everyone took to social media to post the infamous brand’s campaign.

INSIGHTS

RESULTS

2B+

People potentially reached on Twitter

1B+

Additional people the campaign spread to

27M +

People potentially reached on Instagram

SOURCE: TWITTER, INSTAGRAM, NUVI, 2021.

DISCLAIMER: OF COURSE, THE RESULTS OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY, (CLICK THROUGH OR SECONDARY ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategic Placement

New York City’s subway is one of the busiest public transportation systems in the country, so advertising on the subway made sense for maximizing Supreme’s brand exposure.

Creative Excellence

The advertising was bright and bold in Supreme’s trademark red. There was no mistaking the larger-than-life brand as the wrapped train pulled into subway stations in Brooklyn and Manhattan.

Campaign Success

The numbers speak for themselves! Billions of people were potentially reached on Twitter after images and news of the out of home campaign spread online.

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