Step

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Step

Download Case Study

WE DROVE ACTION FOR STEP

Step is a revolutionary fitness application that lets you earn cryptocurrency while you walk and get healthy. The free-to-use fitness-based app is based on the Binance Smart Chain, which its makers describe as an app to “Track fitness activity, earn crypto, and be the best version of yourself.” To encourage people to join the app, Step launched an eye-catching out of home campaign to drive brand awareness.

INSIGHTS

RESULTS

1.6K

QR code scans

100K+

Potential reach across social

1M +

Mobile impressions delivered

SOURCE: OUTFRONT Mobile Network, STEP

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Step reached active consumers with their dynamic subway and mobile campaign. The subway 2-sheet posters were placed across highly trafficked commuter hubs in New York, reaching consumers heading to their next destination. The mobile ads were delivered in areas where the OOH was placed reaching targeted audiences of Gen Z, Millennials, Gen X, gym goers, fit moms, and young professionals.

Creative Excellence

Walk with Step partnered with OUTFRONT Studios whom designed bright and eye-catching creative, catching the attention of those commuters on the go. The “scan to start earning” copy encouraged viewers to scan the QR code and start earning cryptocurrency as they embark on their travels.

Client Success

Walk with Step’s OOH and mobile campaign generated an astounding number of impressions IRL and URL. In addition, Step’s campaign also drove commuters to a secondary action by scanning the QR Code to learn more.

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