United States
WE REACHED THOUSANDS OF MUSIC LOVERS ON SOCIAL WITH SPOTIFY'S DECADE WRAPPED CAMPAIGN
To ring in the New Year and new decade, Spotify delighted listeners with another “Spotify Wrapped” campaign.
Spotify listeners reached on social
Additional fans the campaign spread to
Spotify continued their annual trend of using selected listener data to inform all their OOH executions. This year Spotify not only looked at 2019 data but also listener data from the past decade.
In conjunction with Spotify’s in app experience to see what listeners consumed in 2019, Spotify encouraged commuters to share the OOH to social.
Spotify placed their campaign in heavy transit environments to surprise and delight commuters along their daily journey.
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