Spotify Wrapped

Spotify Wrapped

WE REACHED THOUSANDS OF MUSIC LOVERS ON SOCIAL WITH SPOTIFY'S DECADE WRAPPED CAMPAIGN

To ring in the New Year and new decade, Spotify delighted listeners with another “Spotify Wrapped” campaign.

INSIGHTS

RESULTS

78.8K+

Spotify listeners reached on social

42.7K+

Additional fans the campaign spread to

SOURCE: NUVI, 2019

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Creative Excellence

Spotify continued their annual trend of using selected listener data to inform all their OOH executions. This year Spotify not only looked at 2019 data but also listener data from the past decade.

IRL TO URL

In conjunction with Spotify’s in app experience to see what listeners consumed in 2019, Spotify encouraged commuters to share the OOH to social.

Strategically Placed

Spotify placed their campaign in heavy transit environments to surprise and delight commuters along their daily journey.

CASE STUDIES

ADDITIONAL CASE STUDIES