Spotify

Spotify

WE DROVE 2M MUSIC LOVERS TO SEE DAVID BOWIE IS

Drive consumers to the “David Bowie Is” exhibition, The Brooklyn Museum partnered with Spotify to take over two NYC subway stations.

INSIGHTS

RESULTS

2M

MUSEUM VISITORS

266M+

PRESS IMPRESSIONS

68.9 M

REACHED ON SOCIAL

SOURCE: NUVI, 2018, TIME OUT, ADWEEK, & HYPEBEAST.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   
STRATEGY & TACTICS

THE FACTS

Strategically Placed

Full impact messaging, featuring creative from the exhibit, song lyrics, and iconic photos were featured in two NYC subway stations

Contextually Relevant

Bleecker subway station was chosen as one of the stations as it’s below David Bowie’s old apartment

IRL to URL

Spotify codes were also integrated, encouraging people to stream a David Bowie playlist, brightening the commute

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