WE DROVE 2M MUSIC LOVERS TO SEE DAVID BOWIE IS
Drive consumers to the “David Bowie Is” exhibition, The Brooklyn Museum partnered with Spotify to take over two NYC subway stations.
MUSEUM VISITORS
PRESS IMPRESSIONS
REACHED ON SOCIAL
Full impact messaging, featuring creative from the exhibit, song lyrics, and iconic photos were featured in two NYC subway stations
Bleecker subway station was chosen as one of the stations as it’s below David Bowie’s old apartment
Spotify codes were also integrated, encouraging people to stream a David Bowie playlist, brightening the commute