Smirnoff
Ice

Smirnoff
Ice

WE DROVE BRAND AWARENESS & INCREASED BUZZ FOR SMIRNOFF ICE’S NEW LAUNCH!

Smirnoff Ice used OOH media to tease and reveal the launch of their product, which reached 1.5 million consumers.

INSIGHTS

RESULTS

1.5M

Consumers reached

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Smirnoff Ice utilized digital media, backlits, and static wallscapes within The Grove to tease consumers about their launch. Reaching a premium audience, they were able to maximize on high dwell times with their brand message and generate curiosity with their countdown.

Creative Excellence

Playing off a launch like a tech company would do for a big announcement, Smirnoff Ice utilized digital countdowns and cryptic messaging to keep consumers guessing what was being revealed on May 20th.

The Reveal

After a two week countdown, it was revealed that Smirnoff Ice would now be available in can form in addition to its iconic glass bottle!

SOURCE: OUTFRONT

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!