United States
WE DROVE BRAND AWARENESS & INCREASED BUZZ FOR SMIRNOFF ICE’S NEW LAUNCH!
Smirnoff Ice used OOH media to tease and reveal the launch of their product, which reached 1.5 million consumers.
Consumers reached
Smirnoff Ice utilized digital media, backlits, and static wallscapes within The Grove to tease consumers about their launch. Reaching a premium audience, they were able to maximize on high dwell times with their brand message and generate curiosity with their countdown.
Playing off a launch like a tech company would do for a big announcement, Smirnoff Ice utilized digital countdowns and cryptic messaging to keep consumers guessing what was being revealed on May 20th.
After a two week countdown, it was revealed that Smirnoff Ice would now be available in can form in addition to its iconic glass bottle!
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