BY LAUNCHING AN OOH CAMPAIGN THROUGHOUT NYC, SMEGMARS SUCCESSFULLY DREW ATTENTION TO ITS UNIQUE BRAND.

Smegmars, a “community-driven tokenomics created to end testicular cancer,” launched an out of this world, out of home campaign through NYC that caused a stir, from the IRL to the URL!

INSIGHTS

RESULTS

995K+

People the campaign spread to on Twitter

806K+

Potential people reached on Twitter

21K +

Potential people reached on Instagram

SOURCE: INSTAGRAM, TWITTER, NUVI, 2021

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Smegmars’ campaign was amplified in Times Square and on digital liveboards throughout New York City.

Creative Excellence

The brand’s unique and otherworldly creatives cleverly relayed to the public that “the journey to Mars has just begun.”

Results Delivered

Thousands of consumers across multiple social media channels, including Twitter, Instagram, and Tik Tok, shared and posted the OOH content.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!