SKIMS

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SKIMS

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WE HELPED REACHED OVER 227M CONSUMERS THROUGH SOCIAL MEDIA FOR SKIMS.

To celebrate the 1 year anniversary of the brand, Skims used billboards across Los Angeles and New York City to feature some of their biggest supporters and customers.

INSIGHTS

RESULTS

227.1+

Potential people reached on Instagram

SOURCE: INSTAGRAM, 2020

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   

STRATEGY & TACTICS

THE FACTS

Strategically Placed

SKIMS utilized bulletins and walls throughout West Los Angeles to celebrate the one year anniversary of the brand.

Creative Excellence

Creative was a nod to the fans that have been with SKIMS and Kim Kardashian-West since the beginning. The bulletins and walls featured some her biggest fans wearing the product!

IRL to URL

The campaign drove a lot of positive conversation on social with Kim Kardashian-West sharing it with her over 187 million Instagram followers an several news outlets picking up the story.

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