Shutterfly

Shutterfly

WE REACHED OVER 900K CONSUMERS THROUGH PRESS AND SOCIAL FOR SHUTTERFLY.

Using digital OOH in NYC and artwork made by kids, Shutterfly’s #CreateThanks Campaign reached essential workers and thanked them for their service.

INSIGHTS

RESULTS

236K+

Consumers reached on Twitter using #CreateThanks

664K+

Press impressions

SOURCE: NUVI & CISION 2020

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Using digital billboards and digital transit advertising, Shutterfly was able to reach essential workers to brighten their days as they head to and from work.

Creative Excellence

Shutterfly’s campaign used artwork created by kids to thank essential workers for keeping them safe.

IRL To URL

The OOH used #CreateThanks to drive online conversation about the campaign. Several parents and news outlets went to go see the campaign in NYC and shared photos of the kids with their creations.

CASE STUDIES

ADDITIONAL CASE STUDIES

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Poppi
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Thank you!