Shop
Black
CT

Download Case Study

Shop
Black
CT

Download Case Study

WE DROVE INQUIRES AND OVER 35M+ IMPRESSIONS FOR SHOPBLACKCT.COM

Starting two weeks before Small Business Saturday, ShopBlackCT.com, a volunteer initiative and not-for-profit website, ran on digital bulletins across the state, including major cities like Hartford, New Haven, and Bridgeport. The goal was to build awareness amongst black-owned businesses, while growing web and social traffic.

INSIGHTS

RESULTS

65%

Of all businesses submitted in the past month learned about ShopBlackCT.com through OOH

41%

Growth in "Submit a Business" conversions (July 1 to Oct. 1 vs. Oct. 2 to Jan. 29)

45 %

Growth in Instagram followers, between Oct. & Jan, in combination with other media partners

SOURCE: SHOPBLACKCT.COM

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   

STRATEGY & TACTICS

THE FACTS

Strategically Placed

By utilizing digital bulletins at major interchanges and premier locations around the entire state of Connecticut, ShopBlackCT.com was able to receive maximum exposure with the furthest possible reach.

Creative Excellence

While the longer-term creative focused solely on the ShopBlackCT.com website in big, bold lettering – also reminding audiences that it’s “free to list” & “free to browse,” ShopBlackCT.com mixed in messaging about their special virtual event in the weeks leading up to Small Business Saturday.

Client Success

“We had huge numbers for our virtual event that was promoted (13K+ hits on our website on the day of the event), we are getting new businesses signing-up to be listed because they’ve seen the billboards and I even have heard from our other media partners that they are seeing them!”

- Sarah Thompson, Volunteer, ShopBlackCT.com

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Thank you!