Of all businesses submitted in the past month learned about ShopBlackCT.com through OOH
Growth in "Submit a Business" conversions (July 1 to Oct. 1 vs. Oct. 2 to Jan. 29)
Growth in Instagram followers, between Oct. & Jan, in combination with other media partners
By utilizing digital bulletins at major interchanges and premier locations around the entire state of Connecticut, ShopBlackCT.com was able to receive maximum exposure with the furthest possible reach.
While the longer-term creative focused solely on the ShopBlackCT.com website in big, bold lettering – also reminding audiences that it’s “free to list” & “free to browse,” ShopBlackCT.com mixed in messaging about their special virtual event in the weeks leading up to Small Business Saturday.
“We had huge numbers for our virtual event that was promoted (13K+ hits on our website on the day of the event), we are getting new businesses signing-up to be listed because they’ve seen the billboards and I even have heard from our other media partners that they are seeing them!”
- Sarah Thompson, Volunteer, ShopBlackCT.com
United States
View All Case studies