Shea Homes

Shea Homes

SHEA HOMES DRIVES VISIT TO NEW DEVELOPMENT

Target potential home buyers with OOH and mobile advertising to drive incremental traffic to the Bay Area’s newest, waterfront homes in Point Richmond

INSIGHTS

RESULTS

260%

LIFT IN SAR

1631

TOTAL TRACKED VISITS

SOURCE: OUTFRONT Mobile Network, Internal Study [2018]

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 
STRATEGY & TACTICS

THE FACTS

Branding

on targeted Highway LED & Static Bulletins

Proximity Targeting

Geofenced their OOH bulletin inventory

Dynamic Landing Page

included branding, directions to the waterline Property, and click to call option

CASE STUDIES

ADDITIONAL CASE STUDIES