Share Love

Share Love

WE GOT COMMUTERS TO SPREAD LOVE ON INSTAGRAM FOR VALENTINE’S DAY

OUTFRONT Media invited commuters to share a digital Valentine’s Day card through OOH advertisements.

INSIGHTS

RESULTS

47.5k

IMPRESSIONS OF THE FILTER ON INSTAGRAM

2500+

CAPTURES WITH THE FILTER

105 M

PRESS IMPRESSIONS

SOURCE: FACEBOOK SPARK AR HUB 2020 & CISION 2020

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

From February 13 to 14, we ran promotional ads nationwide encouraging commuters to either scan a QR code or visit a website to access an exclusive Valentine themed AR Instagram filter.

IRL TO URL

Those who scanned the QR code were taken to Instagram Stories to directly interact with the filter. Website visitors learned how to access the filter directly from Instagram. The filter, built in house, featured a heart that floated above a person’s head. When a consumer began recording a video, the heart rotated through candy heart type messages, eventually landing on one. Users were encouraged to post their video to their Instagram Story tagging @OUTFRONTMediaUSA and their Valentine.

Share Love

Submitted and tagged content was re-shared on OUTFRONT’s Instagram account.

CASE STUDIES

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Thank you!