WE GOT COMMUTERS TO SPREAD LOVE ON INSTAGRAM FOR VALENTINE’S DAY 2020
OUTFRONT Media invited commuters to share a digital Valentine’s Day card through OOH advertisements.
IMPRESSIONS OF THE FILTER ON INSTAGRAM
CAPTURES WITH THE FILTER
PRESS IMPRESSIONS
From February 13th to 14th, 2020, we ran promotional ads nationwide encouraging commuters to either scan a QR code or visit a website to access an exclusive Valentine themed AR Instagram filter.
Those who scanned the QR code were taken to Instagram Stories to directly interact with the filter. Website visitors learned how to access the filter directly from Instagram. The filter, built in house, featured a heart that floated above a person’s head. When a consumer began recording a video, the heart rotated through candy heart type messages, eventually landing on one. Users were encouraged to post their video to their Instagram Story tagging @OUTFRONTMediaUSA and their Valentine.
Submitted and tagged content was re-shared on OUTFRONT’s Instagram account.