United States
WE DROVE HIGH PROMPTED AD RECALL AND INTENT TO TAKE ACTION FOR SEPHORA
Sephora wished to drive awareness of its fall store opening in Williamsburg Brooklyn. Sephora utilized Liveboards in 8 subway stations to drive interest for makeup lovers
OF COMMUTERS WHO NOTICED THE LIVEBOARDS RECALLED SEPHORA’S AD
OF THOSE WHO RECALLED THE AD ARE LIKELY TO RECOMMEND SEPHORA
OF THOSE WHO RECALLED THE AD ARE LIKELY TO PURCHASE PRODUCTS
Sephora chose to advertise along the L train subway line so it was in close proximity to where the new store was opening
The advertisements took advantage of OUTFRONT’s bold Liveboards presence in the station. Creative featured three women each with a different makeup style and indicating when and where the store was opening
Liveboards proved to be eye catching with engaging digital advertising. Moreover the campaign drove ad recall and intent to take action after exposure to the ads
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