Sephora

Sephora

WE DROVE HIGH PROMPTED AD RECALL AND INTENT TO TAKE ACTION FOR SEPHORA

Sephora wished to drive awareness of its fall store opening in Williamsburg Brooklyn. Sephora utilized Liveboards in 8 subway stations to drive interest for makeup lovers

INSIGHTS

RESULTS

51%

OF COMMUTERS WHO NOTICED THE LIVEBOARDS RECALLED SEPHORA’S AD

54%

OF THOSE WHO RECALLED THE AD ARE LIKELY TO RECOMMEND SEPHORA

46 %

OF THOSE WHO RECALLED THE AD ARE LIKELY TO PURCHASE PRODUCTS

SOURCE: EDISON INTERCEPT RESEARCH, OCTOBER 2018

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  
STRATEGY & TACTICS

THE FACTS

Strategically Placed

Sephora chose to advertise along the L train subway line so it was in close proximity to where the new store was opening

Creative Excellence

The advertisements took advantage of OUTFRONT’s bold Liveboards presence in the station. Creative featured three women each with a different makeup style and indicating when and where the store was opening

Campaign Success

Liveboards proved to be eye catching with engaging digital advertising. Moreover the campaign drove ad recall and intent to take action after exposure to the ads

CASE STUDIES

ADDITIONAL CASE STUDIES