San Diego
Airport

San Diego
Airport

WE SAW A 185% LIFT ABOVE THE MOBILE SAR BENCHMARK

The San Diego International Airport ran a mobile campaign in addition to a billboard in order to help increase awareness for the airports online service.

INSIGHTS

RESULTS

1812

Clicks

145

Secondary actions

185 %

Lift in secondary action rate above the mobile benchmark

SOURCE: OUTFRONT MOBILE NETWORK

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Proximity Targeting

The campaign utilized proximity targeting and placed a 5 mile radius around the OOH asset.

Dynamic Landing Page

The page included branding, directions to the airport, click to call, and more info.

Client Success

The client secured a 185% lift in secondary action rate.

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Thank you!