WE SAW A 185% LIFT ABOVE THE MOBILE SAR BENCHMARK
The San Diego International Airport ran a mobile campaign in addition to a billboard in order to help increase awareness for the airports online service.
Clicks
Secondary actions
Lift in secondary action rate above the mobile benchmark
The campaign utilized proximity targeting and placed a 5 mile radius around the OOH asset.
The page included branding, directions to the airport, click to call, and more info.
The client secured a 185% lift in secondary action rate.