Roman

Roman

WE DROVE A 31,200% LIFT IN BRAND MENTIONS ON SOCIAL MEDIA.

In 2017, leading ED medication brands overspent in television, allocating an average of 93% of their media budget to television. Roman wanted to disrupt this space to drive awareness of the brand as an ED solution delivered direct to consumers' doors.

INSIGHTS

RESULTS

42.6M

Consumers reached on social media.

31200%

Lift in brand mentions on social media.

SOURCE: NUVI, 2018, KANTAR, 2018

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

To supplement their organic search efforts, Roman invested in press coverage and a high impact NYC subway station domination for overall brand building and consumer awareness.

IRL TO URL

The OOH campaign garnered significant press and social media coverage. The brand itself posted several photos to its social platforms and saw many organic posts from consumers.

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