Rollins
College

Download Case Study

Rollins
College

Download Case Study

WE HELPED ROLLINS COLLEGE REACH THEIR AUDIENCE BY COMBINING BILLBOARD ADVERTISING WITH MOBILE.

The Hamilton Holt School at Rollins College offers undergraduate and graduate degree programs during weekday evenings and weekends to meet today’s student’s busy schedule. In an effort to increase brand awareness, and promote their solution-oriented approach to the common challenges these students face, Hamilton Holt strategically added a clever out of home and mobile campaign to their media mix.

INSIGHTS

RESULTS

6596

Clicks

6.93%

SAR (Secondary Action Rate)

SOURCE: OUTFRONT Mobile Network

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

The Hamilton Holt School utilized both static bulletins with extensions and digital bulletins in key areas to reach their target audience.

Proximity Targeting

Geofenced OOH assets, competitor campuses and surrounding areas to reinforce their brand message on Mobile devices.

Client Praise

“We were impressed with OUTFRONT’s passion for creativity and innovation. We see that as a key differentiator.”

- Doragnes Bradshaw, Associate Director, Integrated Marketing & Operations

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