REI

REI

WE DROVE 3.6X LIFT IN STORE VISITATION FOR REI

REI used outdoor advertising to promote their #OptOutside campaign during the Black Friday holiday shopping season to encourage consumers to take a break from the seasonal spending rush and enjoy the great outdoors.

INSIGHTS

RESULTS

7%

LIFT IN PURCHASE INTENT

14%

LIFT IN BRAND AWARENESS

3.6 X

LIFT IN STORE VISITATION

SOURCE: MARKETING LAND, 2018

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS

THE FACTS

Creative Excellence

The billboards featured inspiring and scenic photos of people spending time outside. The hashtag #optoutside overlay the photograph encouraging people to share their outdoor experiences on social media.

Strategically Placed

REI placed OOH in Washington DC, Denver, and San Francisco, cities that have nature havens accessible to their city dwellers. The OOH was paired with a mobile campaign run by Vistar Media and LiveRamp to track campaign exposure and store visitation.

IRL to IRL

REI reported increases in brand awareness and purchase intent. The IRL outdoor campaign drove consumers into REI stores and saw people on social media share their experiences in nature using the campaign’s hashtag.

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