LIFT IN PURCHASE INTENT
LIFT IN BRAND AWARENESS
LIFT IN STORE VISITATION
The billboards featured inspiring and scenic photos of people spending time outside. The hashtag #optoutside overlay the photograph encouraging people to share their outdoor experiences on social media.
REI placed OOH in Washington DC, Denver, and San Francisco, cities that have nature havens accessible to their city dwellers. The OOH was paired with a mobile campaign run by Vistar Media and LiveRamp to track campaign exposure and store visitation.
REI reported increases in brand awareness and purchase intent. The IRL outdoor campaign drove consumers into REI stores and saw people on social media share their experiences in nature using the campaign’s hashtag.
United States
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