WE MEASURED AD IMPACT AND PURCHASE INTENT FOR QUIP.
Quip wanted to understand how well their campaign message resonated with consumers and what, if any, impact it made with respect to brand affinity and purchase intent.
Likely to consider buying Quip
Gave Quip a “good to excellent” rating
Aided ad recall
Quip utilized a high impact billboard in Times Square and Brand Trains.
The campaign ran from 11/11/19 to 12/1/19
We partnered with MFour to execute a mobile survey. Measurement began by geofencing all of the billboards in the campaign. Consumers in MFour’s double opt-in panel, “Surveys on the Go,” allow MFour to passively track their location. Through GPS or RFID signals, MFour is able to tell when a consumer’s phone breaks the geofence for an OOH unit. The person then receives a survey asking questions about the brand and the ad.