Quip

Quip

WE MEASURED AD IMPACT AND PURCHASE INTENT FOR QUIP.

Quip wanted to understand how well their campaign message resonated with consumers and what, if any, impact it made with respect to brand affinity and purchase intent.

INSIGHTS

RESULTS

78%

Likely to consider buying Quip

82%

Gave Quip a “good to excellent” rating

48 %

Aided ad recall

SOURCE: OUTFRONT COMMISSIONED STUDY WITH MFOUR, DEC. 2019

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Quip utilized a high impact billboard in Times Square and Brand Trains.

Duration

The campaign ran from 11/11/19 to 12/1/19

Measurement

We partnered with MFour to execute a mobile survey. Measurement began by geofencing all of the billboards in the campaign. Consumers in MFour’s double opt-in panel, “Surveys on the Go,” allow MFour to passively track their location. Through GPS or RFID signals, MFour is able to tell when a consumer’s phone breaks the geofence for an OOH unit. The person then receives a survey asking questions about the brand and the ad.

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Thank you!