Prince
William
County

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Prince
William
County

Download Case Study

WE DROVE WEBSITE VISITATION AND RAISED AWARENESS FOR THE MASK UP SPREAD OUT CAMPAIGN

Prince William County Government wanted to encourage residents to wear their masks and social distance during the pandemic to have the number of COVID-19 cases in the area decrease. OOH was used to increase awareness and amplify their Mask Up Spread Out campaign.

INSIGHTS

RESULTS

40.9k

Website visitors

63%

Of website visitors were new

28.5 k

Social media impressions

SOURCE: PRINCE WILLIAM COUNTY FIRE AND RESCUE

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

To reach residents of Prince William County we used exterior bus Kings, Ultra Super Kings, and Tails across OmniRide commuter buses which act as ‘rolling billboards’ for the area.

Proximity Targeting

We geofenced 4 locations across Virginia to reach people on their mobile devices and drive website traffic.

Creative Excellence

Creative included simple messaging that was easy to read by commuters and riders.

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