Prince
George's
County
Census

Download Case Study

Prince
George's
County
Census

Download Case Study

WE HELPED PRINCE GEORGE’S COUNTY CENSUS ACHIEVE HIGHEST SELF-RESPONSE RATE FOR 2020

The Prince George’s County Census needed to reach hard-to-count populations for the 2020 census. OOH and mobile was added to their media mix to amplify other strategies and achieve total coverage across Prince George’s County, Maryland.

INSIGHTS

RESULTS

70%

Census self-response rate highest of all time

250K

Social media impressions

SOURCE: PRINCE GEORGE’S COUNTY GOVERNMENT OFFICE OF COMMUNITY RELATIONS

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

We used a mix of high impact general coverage exterior bus media across Prince George’s County with hyper targeted Metro and Mobile media to reach their hard-to reach audiences for the 2020 Census.

Target Audience

The Office of Community Relations knew their top audiences were children under the age of 5, senior citizens, homeless individuals, non-english speakers and military personnel and media selection corresponded. Creative also included Spanish translation to communicate with specific audiences.

Proximity Targeting

We geofenced zip codes across Prince George’s County that under performed in the 2010 census in order to increase awareness and response rates.

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Thank you!