Increase in web page visits
Increase in website sessions
New clients onboarded during campaign
To build general awareness in Washington, DC, Preventive Measures used targeted king-size bus media. They also used digital liveboards with mobile geofencing in the metrorail to hyper-target key zip codes.
Campaign messaging was built around the #itsOK tagline. The concept was meant to remind individuals that are usually the caretakers that it’s OK not to be OK and to get help yourself, too.
“Preventive Measures is extremely proud of this campaign and the opportunity to speak to mental health needs in a way that feels new and fresh, but challenging at the same time. As a result, we’ve begun the process of building out a whole self-pay segment of our business. We’re grateful for the opportunity to have partnered with OUTFRONT, who has been exceptional throughout the entire process.”
United States
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