Power

Power

We Drove Celebrity Engagement for Power

To promote the final season of POWER, airing on STARZ August 25th, the show utilized high profile billboards in Times Square, showcasing the main cast of the show. Stars from the show like La La Anthony, 50 Cent, and Rotimi reposted their own billboards in anticipation for the upcoming premiere.

INSIGHTS

RESULTS

159M

Potential People Reached on Instagram
SOURCE: NUVI, 2019

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 

STRATEGY & TACTICS

THE FACTS

Target Audience

Fans of POWER and Times Square visitors

Strategically Placed

The campaign featured several high impact billboards in Times Square.

Celebrity Engagement

Several high profile celebrities reposted billboards from this campaign including Kim Kardashian, La La Anthony, and 50 Cent.

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