Postmates

Postmates

WE DROVE A 10% INCREASE IN APP USE AND CUSTOMER ACTIVATION

As an already saturated delivery service market, Postmates wanted to cut through the clutter and reach consumers in a contextually relevant way. The campaign reminded commuters of Postmates’ power to deliver whatever they desire, whenever they want.

INSIGHTS

RESULTS

1.1M

CONSUMERS REACHED ON TWITTER

9%

LIFT IN BRAND AWARENESS

10 %

LIFT IN APP USE

SOURCE: NUVI, 2018, POSTMATES

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 
STRATEGY & TACTICS

THE FACTS

Strategically Placed

NYC subways and urban panels reached commuters as they were on their way home from work deciding what they will do for dinner

IRL to URL

The campaign drove significant conversation on social media in addition to consumer engagement with the app

Contextually Relevant

The creative was an extension for the Postmates LA “We Get It” campaign, and featured contextually relevant copy for their NYC audiences

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