Porterville College

Porterville College

WE SAW A 33% LIFT ABOVE THE MOBILE ALONE SAR BENCHMARK

Being a state funded school, Porterville College wanted to target specific areas of the county to increase enrollment for the upcoming academic school year.

INSIGHTS

RESULTS

33%

LIFT IN SAR

1.58M

TOTAL MOBILE IMPRESSIONS

SOURCE: OUTFRONT Mobile Network, Internal Study [2018]

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  
STRATEGY & TACTICS

THE FACTS

Branding and Promotions

Utilizing bulletin and poster media throughout the greater Porterville area.

Proximity Targeting

5 mile geofence around OOH assets as well as Porterville College. Additionally, zip code targeting for 4 target zip codes in the surrounding area.

Dynamic Landing Page

Included branding, directions to the campus, click-to-call, and a direct link for visitors to enroll.

CASE STUDIES

ADDITIONAL CASE STUDIES

TriNet
The Pike Outlets
Skims
Candidate Cori Bush
Candidate Jacque Whaumbush
DC Board of Elections
View All Case studies

Thank you!