Porterville College

Porterville College

WE SAW A 33% LIFT ABOVE THE MOBILE ALONE SAR BENCHMARK

Being a state funded school, Porterville College wanted to target specific areas of the county to increase enrollment for the upcoming academic school year.

INSIGHTS

RESULTS

33%

LIFT IN SAR

1.58M

TOTAL MOBILE IMPRESSIONS

SOURCE: OUTFRONT Mobile Network, Internal Study [2018]

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  
STRATEGY & TACTICS

THE FACTS

Branding and promotions

utilizing bulletin and poster media throughout the greater Porterville area.

Proximity Targeting

5 mile geo-fence around OOH assets as well as Porterville College. Additionally, zip code targeting for 4 target zip codes in the surrounding area.

Dynamic Landing Page

included branding, directions to the campus, click-to-call, and a direct link for visitors to enroll.

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