Poconos Mountains

Poconos Mountains

WE INCREASED INTEREST IN VISITATION TO POCONOS MOUNTAINS BY 25%

Poconos Mountain’s summer campaign was aimed to support, engage, develop awareness, attract and build relationships with nearby audiences to increase visitation to the area and keep guests coming back year after year.

INSIGHTS

RESULTS

25.1%

More likely to travel to market

SOURCE: POCONOS MOUNTAIN 2018 ANNUAL REPORT

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Poconos Mountain selected nearby cities to reach potential leisure visitors to the area. People in New York, New Jersey, Philadelphia, and Washington DC/Baltimore were exposed to a media mix, including out of home.

Creative Excellence

“Free You” and enticing images were featured on billboards encouraging commuters to take a break from the city and become free and relaxed in the Poconos Mountains.

CASE STUDIES

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Thank you!