WE IGNITED OVER 850 MILLION MEDIA IMPRESSIONS FOR PEPSI’S GUERRILLA MARKETING DURING THE SUPER BOWL
Leading up to the biggest night in sports, Pepsi blanketed Atlanta with OOH letting the city know they have arrived.
MEDIA IMPRESSIONS
CONSUMERS REACHED ON SOCIAL
Pepsi utilized billboards and transit media all across Atlanta in the week leading up to the Super Bowl. This contextually relevant campaign was a guerrilla marketing tactic right in Coca-Cola’s hometown of Atlanta.
Copy poked fun at Coca-Cola with copy reading “Look Who’s In Town For Super Bowl LIII” and “Pepsi In Atlanta, How Refreshing.”
The OOH immediately was picked up by press and social media with journalists and Super Bowl fans alike commenting on Pepsi’s competitive spirit.