Pepsi Super Bowl

Pepsi Super Bowl

WE IGNITED OVER 850 MILLION MEDIA IMPRESSIONS FOR PEPSI’S GUERRILLA MARKETING DURING THE SUPER BOWL

Leading up to the biggest night in sports, Pepsi blanketed Atlanta with OOH letting the city know they have arrived.

INSIGHTS

RESULTS

850M+

MEDIA IMPRESSIONS

55M+

CONSUMERS REACHED ON SOCIAL

SOURCE: CISION & NUVI 2018

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  
 
STRATEGY & TACTICS

THE FACTS

Strategically Placed

Pepsi utilized billboards and transit media all across Atlanta in the week leading up to the Super Bowl. This contextually relevant campaign was a guerrilla marketing tactic right in Coca-Cola’s hometown of Atlanta.

Creative Excellence

Copy poked fun at Coca-Cola with copy reading “Look Who’s In Town For Super Bowl LIII” and “Pepsi In Atlanta, How Refreshing.”

IRL to URL

The OOH immediately was picked up by press and social media with journalists and Super Bowl fans alike commenting on Pepsi’s competitive spirit.

CASE STUDIES

ADDITIONAL CASE STUDIES