Share Your Pride

Share Your Pride

WE DROVE OVER 140 PRIDE SUPPORTERS TO SHARE THEIR PRIDE ON SOCIAL MEDIA

OUTFRONT Media invited LGBTQIA+ and Allies to share their pride on a Times Square billboard and throughout subway stations in New York City during the World Pride closing ceremony.

INSIGHTS

RESULTS

140+

Pride Messages featured on The Beast

4.5M

People estimated in NYC IRL to celebrate Pride

85.2 M

People reached digitally

SOURCE: AMNY, CISION, 2019, WEARE8.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS

THE FACTS

Strategically Placed

From June 24 to June 30, we ran a promotional ad across the NYC Liveboard network and promoted the unique opportunity for people to share their messages of pride on social media.

IRL to URL

Participants scanned the featured QR code or visited the web link via social media for access to the exclusive Facebook Effect. A chatbot opened on Facebook where they could create and share their pride message.

Loud and Proud

Submitted content was shared on a Times Square Billboard and the NYC Liveboard network during the World Pride Closing Ceremony.

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