THE ORANGE COUNTY FIRE RESCUE DEPARTMENT (OCFRD) PAIRED BILLBOARD ADVERTISING AND MOBILE TO RUN A SUCCESSFUL RECRUITMENT CAMPAIGN.

The Orange County Fire Rescue Department serves over 1,000,000 citizens and visitors and is the largest fire and rescue department in Central Florida. For their #GoBeyond Firefighter Recruitment campaign, OCFRD strategically targeted their desired audience using OOH + Mobile to drive awareness and generate increased interest from minorities and females. Pleased with their results, OCFRD reported receiving a total of 1,643 interest cards as a result of their campaign. OCFRD also reported that the highest representation of applicants came from the Hispanic population and, additionally, there was strong interest from Black females.