OneAZ
Credit
Union

Download Case Study

OneAZ
Credit
Union

Download Case Study

AWARENESS OF ONEAZ CREDIT UNION ROSE BY 6% YEAR-OVER-YEAR

OneAZ Credit Union wanted to drive awareness that the credit union is owned by it’s members and that they exist to improve the lives of their members.

INSIGHTS

RESULTS

6%

Raise in brand awareness YoY

35+

Average monthly store visits from mobile

57 %

Lift above the mobile CTR benchmark

SOURCE: OUTFRONT MOBILE NETWORK

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

OneAZ Credit Union used OOH's constant presence to form an "Always On" campaign to keep their brand at a top-of-mind awareness level in the local community. They also utilized mobile advertising to promote specific promotions and to track store visits.

Creative Excellence

OneAZ Credit Union's OOH billboard campaign featured rate driven products close to local branches and were used in highly visible locations. Their mobile campaign featured promotions and the ad adapted to the current market conditions.

Client Praise

"We had clients telling us they came in to a location to take out an auto loan because they saw a specific rate on a billboard."

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