Olde Towne
Pet Resort

Olde Towne
Pet Resort

WE INCREASED CLIENTELE AND REVENUE FOR OLDE TOWNE PET RESORT.

Olde Towne Pet Resort (OTPR) is a full service resort offering premiere pet services in the greater Washington, DC area. They opened a new location in Bethesda and added OOH to their media mix to increase brand awareness and boost client growth in the area.

INSIGHTS

RESULTS

34

New Bethesda resort clients

$28k

Revenue from new clients

19 %

Increase in YoY revenue

SOURCE: OLDE TOWNE PET RESORT

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Olde Towne Pet Resort utilized Metrorail media in the Bethesda-area and red line metro stations in effectively reach their target audience.

Contextually Relevant

The OOH campaigns ran at three separate times throughout the year when pet owners need boarding services the most: Spring Break, Summer Vacations, and Holidays. Strategically placing the ads in advance kept OTPR top of mind for pet owners as they planned vacations.

Creative Excellence

OOH ads included playful images of pets creating an emotional connections with pet owners as they commute. The ads also listed the services that Olde Towne Pet Resort offers.

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