WE GOT 1.5 MILLION CONSUMERS TALKING ABOUT OLAY’S #FACEANYTHING CAMPAIGN
To launch the #FaceAnything campaign, Olay honored diverse and fearless women, by encouraging them to embrace their true selves and resist being labeled as “too” anything. Olay wanted to find a way to call out specific characteristics that define some of today’s most influential women such as Olympian Aly Raisman, comedian Lilly Singh, and executive chef Angela Dimayuga, while also highlighting these women in a meaningful way