Olay

Olay

WE GOT 1.5 MILLION CONSUMERS TALKING ABOUT OLAY’S #FACEANYTHING CAMPAIGN

To launch the #FaceAnything campaign, Olay honored diverse and fearless women, by encouraging them to embrace their true selves and resist being labeled as “too” anything. Olay wanted to find a way to call out specific characteristics that define some of today’s most influential women such as Olympian Aly Raisman, comedian Lilly Singh, and executive chef Angela Dimayuga, while also highlighting these women in a meaningful way

INSIGHTS

RESULTS

1.5M

REACHED ON TWITTER

11.2M

REACHED BY INFLUENCERS ON INSTAGRAM

5 M+

EARNED MEDIA IMPRESSIONS ACROSS THE MIXED MEDIA CAMPAIGN

SOURCE: NUVI, 2018, ADAGE, MARKETINGDIVE

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   
STRATEGY & TACTICS

THE FACTS

Target Audience

Women of all different backgrounds

Strategically Placed

The campaign featured high impact assets with the largest billboard in Times Square and a Grand Central subway station takeover

IRL to URL

The women featured in the campaign shared photos of the OOH shared across their social platforms. The campaign also garnered significant press attention and consumer conversation on social media

CASE STUDIES

ADDITIONAL CASE STUDIES

Watchmen
Harry Potter
Circle K
Villain Arts
New Jersey Turnpike Authority
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