United States
WE INCREASED MENTIONS OF OKCUPID ON SOCIAL MEDIA BY 50%
OkCupid utilized OOH media to drive awareness of the app through redefining the F in DTF, while simultaneously aligning a better dating experience with the brand.
INCREASE IN MENTIONS ON SOCIAL MEDIA
CONSUMERS REACHED ON TWITTER
Large format OOH, including bulletins and walls, and transit advertisements were featured in NYC, Chicago, San Francisco, and Washington DC.
The creative featured better alternatives to the original meaning of DTF. Each piece ended the phrase differently including: Down to Fight about Politics, Down To Fly the Red Eye, and Down to Fall Head Over Heels.
The campaign received significant press and social media attention.
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