United States
WE HELPED KICK START OKCUPID’S 2020 ‘ASK YOURSELF’ CAMPAIGN
OkCupid let commuters know that their make it or break it preferences are ok on the subway.
Mentions of the ads.
Singles reached via social media.
Similar to OkCupid's DTF campaign, the brand took on NYC subways to reach single New Yorkers on the go and encourage them to download the app.
Commuters took to social media to talk about the campaign. Within the first week of the campaign, OkCupid reached 525K New Yorkers.
OkCupid’s subway ads featured many different deal breakers. The ads let commuters know that it is ok to have deal breakers and that OkCupid is a space where it’s ok to have these conversations.
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