OkCupid

OkCupid

WE HELPED KICK START OKCUPID’S 2020 ‘ASK YOURSELF’ CAMPAIGN

OkCupid let commuters know that their make it or break it preferences are ok on the subway.

INSIGHTS

RESULTS

432

Mentions of the ads.

525K

Singles reached via social media.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Similar to OkCupid's DTF campaign, the brand took on NYC subways to reach single New Yorkers on the go and encourage them to download the app.

IRL TO URL

Commuters took to social media to talk about the campaign. Within the first week of the campaign, OkCupid reached 525K New Yorkers.

Creative Excellence

OkCupid’s subway ads featured many different deal breakers. The ads let commuters know that it is ok to have deal breakers and that OkCupid is a space where it’s ok to have these conversations.

SOURCE: NUVI, 2019

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!