Newseum

Newseum

WE DROVE A 10% INCREASE IN ATTENDANCE TO DC’S NEWSEUM

Newseum wanted to appeal to tourists and DC natives, though a timely exhibit that combined rock and roll with issues of free speech and politics, to drive attendance.

INSIGHTS

RESULTS

10%

INCREASE IN ATTENDANCE

18%

INCREASE IN REVENUE

SOURCE: NEWSEUM

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  
 
STRATEGY & TACTICS

THE FACTS

Media Mix

Newseum’s mixed media plan included print, digital, radio, television, podcast, and OOH advertising

Strategically Placed

OOH reached a wide range of demographics inducing high traffic downtown, tourist areas, and the suburbs

IRL to URL

Images and mentions of the OOH were seen across social media

CASE STUDIES

ADDITIONAL CASE STUDIES

/*JSSIncludes*/