WE DROVE A 10% INCREASE IN ATTENDANCE TO DC’S NEWSEUM
Newseum wanted to appeal to tourists and DC natives, though a timely exhibit that combined rock and roll with issues of free speech and politics, to drive attendance.
INCREASE IN ATTENDANCE
INCREASE IN REVENUE
Newseum’s mixed media plan included print, digital, radio, television, podcast, and OOH advertising
OOH reached a wide range of demographics inducing high traffic downtown, tourist areas, and the suburbs
Images and mentions of the OOH were seen across social media