Newseum

Newseum

WE DROVE A 10% INCREASE IN ATTENDANCE TO DC’S NEWSEUM

Newseum wanted to appeal to tourists and DC natives, though a timely exhibit that combined rock and roll with issues of free speech and politics, to drive attendance.

INSIGHTS

RESULTS

10%

INCREASE IN ATTENDANCE

18%

INCREASE IN REVENUE

SOURCE: NEWSEUM

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   
STRATEGY & TACTICS

THE FACTS

Media Mix

Newseum’s mixed media plan included print, digital, radio, television, podcast, and OOH advertising

Strategically Placed

OOH reached a wide range of demographics inducing high traffic downtown, tourist areas, and the suburbs

IRL to URL

Images and mentions of the OOH were seen across social media

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