New Image
Orthodontics

New Image
Orthodontics

WE SAW A 272% LIFT IN THE MOBILE ALONE SAR BENCHMARK FOR NEW IMAGE ORTHODONTICS.

New Image Dentistry & Orthodontics, a team of dental professionals in Phoenix, Arizona, wanted to generate awareness and drive new patients to their two dental office locations across the greater Phoenix area with an OOH and Mobile campaign.

INSIGHTS

RESULTS

11.18%

Secondary action rate (SAR)

272%

Estimated lift in SAR

14

Office visits

SOURCE: OUTFRONT MOBILE NETWORK & NEW IMAGE ORTHODONTICS

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   

STRATEGY & TACTICS

THE FACTS

Strategically Placed

New Image Orthodontics utilized bulletins near their dental office locations to create awareness and promote their services to their target audience.

Proximity Targeting

Geofenced targeted locations in the Phoenix area.

Dynamic Landing Page

Included branding, directions, click-to-call, and new patient promotions to drive secondary actions.

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Thank you!