National Retailer

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National Retailer

Download Case Study

WE HELPED A NATIONAL RETAILER TURBOCHARGE IN-STORE VISITATION

When a national retailer wanted to leverage out of home’s impact to drive store visitation in a major market, they turned to OUTFRONT.

INSIGHTS

RESULTS

2.8%

Visitation rate via mobile alone

7.5%

Visitation rate via OOH alone

8.6 %

Visitation rate via both OOH + mobile

SOURCE: GROUNDTRUTH

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategic Solutions

OUTFRONT proposed a two-pronged media plan combining billboards and mobile ads. We leveraged audience insights from smartSCOUT™, our proprietary platform, to identify and select the available billboards that indexed highest for their audience.

Mobile Targeting

We used mobile ads to retarget those exposed to the billboards, the retailer’s loyal customers (those who visited within two months), and those who visit their competitors. We analyzed anonymized device IDs to determine whether those who were exposed to the OOH campaign and/or mobile ads subsequently visited one of the retailer’s locations.

Client Success

The campaign delivered a 7% visitation rate overall. Combining OOH and mobile drove a visitation rate 14% higher than OOH exposure alone, and more than 3X mobile alone.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!