WE HELPED A DTC CLOTHING BRAND GROW AND INCREASE THEIR SALES WITH OOH
Naadam, a direct to consumer cashmere clothing company, used OOH to stand out with head turning creative.
Growth of company after first OOH campaign in 2018.
Naadam used bold messaging in their campaign. On taking creative risks, Founder and CEO Matt Scanlan believes, “If you’re not going to do something that makes you take notice or feel something, it’s a good chance that you’re going to waste the money.”
In 2019 Naadam launched their first bi-coastal OOH campaign with spots in both NYC and San Francisco. The brand saw success in both markets.
Since their first OOH campaign in 2018, Naadam grew as a company and saw an increase in sales.