Naadam

Naadam

WE HELPED A DTC CLOTHING BRAND GROW AND INCREASE THEIR SALES WITH OOH

Naadam, a direct to consumer cashmere clothing company, used OOH to stand out with head turning creative.

INSIGHTS

RESULTS

300%

Growth of company after first OOH campaign in 2018.

250%

Increase in e-commerce sales in both NYC and San Francisco after the 2019 campaign.
SOURCE: ADWEEK, 2020

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 

STRATEGY & TACTICS

THE FACTS

Creative Excellence

Naadam used bold messaging in their campaign. On taking creative risks, Founder and CEO Matt Scanlan believes, “If you’re not going to do something that makes you take notice or feel something, it’s a good chance that you’re going to waste the money.”

Strategically Placed

In 2019 Naadam launched their first bi-coastal OOH campaign with spots in both NYC and San Francisco. The brand saw success in both markets.

IRL TO URL

Since their first OOH campaign in 2018, Naadam grew as a company and saw an increase in sales.

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