WE SAW A 60% LIFT IN THE MOBILE ALONE CTR BENCHMARK FOR N26
N26 reached New York’s tech savvy, commuter population with OOH advertising and mobile to raise awareness about the brand and increase new users.
Lift in CTR
Clicks
Impressions
N26 utilized a mix of out of home media including: bus ultra super kings, subway station dominations, liveboards, interior subway cards, and walls to reach potential users at multiple touch points throughout their daily journey.
Big, bold, vibrant visuals were used with simplistic messaging about the features of the digital banking experience. The ads drove viewers to download the app.
The mobile ads were placed across New York City, engaging consumers who were primed by the OOH.