WE SAW A 60% LIFT IN THE MOBILE ALONE CTR BENCHMARK FOR N26

N26 reached New York’s tech savvy, commuter population with OOH advertising and mobile to raise awareness about the brand and increase new users.

INSIGHTS

RESULTS

60%

Lift in CTR

9091

Clicks

1.9 M

Impressions

SOURCE: OUTFRONT MOBILE NETWORK

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 

STRATEGY & TACTICS

THE FACTS

Strategically Placed:

N26 utilized a mix of out of home media including: bus ultra super kings, subway station dominations, liveboards, interior subway cards, and walls to reach potential users at multiple touch points throughout their daily journey.

Creative Excellence:

Big, bold, vibrant visuals were used with simplistic messaging about the features of the digital banking experience. The ads drove viewers to download the app.

Proximity Targeting:

The mobile ads were placed across New York City, engaging consumers who were primed by the OOH.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!