United States
WE AMPLIFIED BASKETBALL PLAYERS IN TIMES SQUARE FOR A MAJOR LAW FIRM
To spotlight University of Kentucky basketball players during the Size Matters 2021 Campaign, law firm Morgan & Morgan came to OUTFRONT to utilize Times Square assets.
People potentially reached on Instagram
People potentially reached on Twitter
The client selected Times Square partly due to its proximity to Madison Square Garden where the team was playing a game, and partly because they wanted to make a spectacular impact on the players with their campaign reveal.
“The multiplier effect on social was tremendous. Most of the players have 50,000+ followers. Our Times Square Campaign has been highlighted as one of the biggest platform and the highest impact for NIL thus far. The program is still creating earned media across social and has prompted calls from many college athletes. Overall, we considered the campaign a huge success and give thanks to Outfront Media for their partnership and support.”
- Morgan & Morgan
“Few advertising opportunities provide as much of an impact as the digital displays in Times Square. The players were not informed in advance of the promotion and the surprise reveal was priceless. Their images on a multi-million dollar screen coupled with their first visit to New York City delivered our desired goals, with bravado!”
- Morgan & Morgan
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