Milestone

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Milestone

Download Case Study

WE DROVE A 173% INCREASE IN CTR OVER BENCHMARK FOR MILESTONE.

Milestone ran a mobile video campaign to promote their $54 A/C Tune Up Specials, while running an OOH billboard campaign to promote their plumbing services. The campaign ran from 4/22/20 - 5/31/20 and generated positive results.

INSIGHTS

RESULTS

10K+

Clicks

173%

Lift above the mobile CTR benchmark

1.1M +

Delivered impressions

SOURCE: OUTFRONT MOBILE NETWORK, 2020

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Milestone paired billboard out of home advertising with mobile, delivering an overall branding and awareness campaign for their home services in Dallas, Texas.

Creative Excellence

Milestone's OOH billboard campaign highlighted eye-catching plumbing related creative, while their Mobile campaign used impactful air conditioning creative.

Proximity Targeting

The mobile ads were placed across specific zip codes in Dallas, engaging consumers who were primed by the OOH billboard.

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