MGM

MGM

WE DROVE DC METRO RESIDENTS TO MGM NATIONAL HARBOR SHOWCASING THAT IT IS MORE THAN JUST A CASINO

On the one year anniversary of its grand opening, MGM National Harbor wanted to continue the excitement of their top tier entertainment experiences. MGM National Harbor used OOH to grow weekday visitation, attract non-gamers to the property, and shift perception to show that MGM National Harbor is more than just a casino.

INSIGHTS

RESULTS

$62M

A SINGLE-MONTH GAMING REVENUE RECORD, A 23.2% INCREASE YEAR OVER YEAR

20%

INCREASE REVENUE YEAR OVER YEAR IN DC METRO AREA SPECIFICALLY

20 %

INCREASE IN AVERAGE WEEKLY PARTICIPATION ON CASINO PROMOTIONS

SOURCE: R&R PARTNERS

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 
STRATEGY & TACTICS

THE FACTS

Strategically Placed

MGM National Harbor utilized high impact Station Dominations, Digital Liveboards, and 2-Sheet Posters to deliver messages and experiences to DC commuters.

Contextually Relevant

MGM National Harbor successfully inserted the brand into relevant happenings in the DC Metro region, delivering contextually relevant, impactful, messaging on key dates with elevated ridership, specifically around iconic moments such as the Washington Capitals Stanley Cup victory parade, annual Pride Parade, and the MLB All- Star week festivities.

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