Melwood

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Melwood

Download Case Study

WE DROVE OVER 600 THOUSAND IMPRESSIONS FOR MELWOOD

Melwood wanted to increase awareness of new job opportunities at their company. They incorporated OOH into their media mix to increase their reach to their target audience of potential employees with unique skills.

INSIGHTS

RESULTS

106%

Lift in SAR

619K+

Total mobile impressions

142

Secondary clicks from consumers

SOURCE: OUTFRONT Mobile Network

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

To reach mass amounts of commuters, rail and bus media were placed in high traffic stations and areas of DC. The ads were vibrant and clearly communicated job opportunities at Melwood.

Proximity Targeting

We geofenced the designated areas where OOH assets were placed to reiterate message on mobile phones and increase audience reach.

Dynamic Landing Page

Included branding, directions, click to call, and a direct link to their website for more information.

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