Medieval
Times

WE SAW A 90% LIFT ABOVE THE MOBILE ALONE CTR BENCHMARK

Medieval Times was looking to peak interest and promote their new show “The Queen Rules” to Los Angeles and Orange County residents.

INSIGHTS

RESULTS

90^%

ESTIMATED LIFT IN CTR

124K

TOTAL IMPRESSIONS

48

ESTIMATED TOTAL TRACKED VISITS

SOURCE: OUTFRONT Mobile Network, Internal Study [2019]

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Branding and promotions

Branding and promotions utilizing bus kings on Orange County Transit Buses.

Proximity Targeting

Geofenced Medieval Times location with a 20 mile radius.

Web Linked Banner

Web Linked Banner Ad led consumers to Medieval Times website.

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