Louisville Ballet

Louisville Ballet

WE DROVE 150% INCREASE IN WEBSITE TRAFFIC IN LOUISVILLE

To promote Louisville Ballet’s new “Season of Romance,” the ballet company, with help from their agency Mightily, used billboards in Louisville to drive ticket sales and encourage consumers to become season ticket holders.

INSIGHTS

RESULTS

150%

INCREASE IN WEBSITE TRAFFIC

335K+

CONSUMERS REACHED ON TWITTER

10 %

INCREASE IN TIME SPENT ON WEBSITE

SOURCE: NUVI, 2018, SBNATION, LOUISVILLE BALLET, INSIDER LOUISVILLE

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 
STRATEGY & TACTICS

THE FACTS

Tease and Reveal

The campaign featured two phases. The first to draw consumers in without showing branding and the second phase to show Louisville Ballet’s promotion for their new season

Creative Excellence

The teaser billboards were simplistic in style, featuring a note from a mysterious Jessica to her partner Chris. Jessica left a trail of letters, including key words such as stage, role playing, and performance, to Chis making suggestions about how their relationship should proceed. One week later the campaign messaging was swapped out revealing Louisville Ballet’s offer

IRL to URL

The campaign drove consumer conversation on social media trying to figure out what the mysterious billboards were for. The campaign also earned press attention

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