Long Beach Ballet

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Long Beach Ballet

Download Case Study

WE INCREASED AWARENESS AND DROVE TICKET SALES FOR LONG BEACH BALLET’S NUTCRACKER

The Long Beach Ballet, one of Southern California’s leading classical ballet institutions, utilized a variety of OOH media, mobile, and social influencers to promote and increase ticket sales.

INSIGHTS

RESULTS

565K+

Delivered mobile impressions

71K+

Potential reach on social media

10K +

Likes on Instagram

SOURCE: OUTFRONT MOBILE NETWORK, 2021; INSTAGRAM, 2021

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Digital bulletins were placed amongst high impact freeways in Los Angeles, while posters and shelters were placed around Los Angeles County. Bus tails were also utilized to infiltrate local neighborhoods in the county and to dominate the cities with frequent exposure.

Amplification

This campaign utilized mobile targeting and social influencers to help elevate their impressions. Mobile ads were served through the use of zip code targeting in the LA Metro area, as well as audience targeting which included parents, live event attendees, entertainment enthusiasts and more. Furthermore, a total of five social influencers were utilized to post about the Nutcracker to their stories and feeds. The influencers helped magnify this campaign by taking photos with the out of home assets to share with their followers and beyond.

Creative Excellence

Long Beach Ballet turned to OUTFRONT STUDIOS to revamp their creatives and were blown away by the results. The OUTFRONT STUDIOS team created captivating, wintery, and fairytale-like designs that were ultimately used for all of the campaign’s media formats. Additionally, QR codes were utilized on the Transit Shelters, making for a seamless experience to transport audiences to the webpage to purchase tickets. The mobile creatives utilized multiple banner sizes and motion with falling snow effects.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!