United States
WE DROVE HIGH PROMPTED AD RECALL AND INTENT TO TAKE ACTION FOR LINKEDIN
LinkedIn wished to drive awareness of its LinkedIn Learning platform. The platform offers online video courses taught by industry professionals.
OF COMMUTERS WHO NOTICED THE LIVEBOARDS RECALLED LINKEDIN’S AD
OF THOSE WHO RECALLED THE AD ARE LIKELY TO SEARCH FOR LINKEDIN
OF THOSE WHO RECALLED THE AD ARE LIKELY TO CREATE A LINKEDIN ACCOUNT
LinkedIn chose to advertise on Liveboards to reach young, career focused, and education orientated commuters
The advertisements took advantage of OUTFRONT’s bold Liveboards presence in the station. Creative was simple yet effective showcasing several different industry leaders and inspiring commuters to get on LinkedIn
Liveboards proved to be eye catching with engaging digital advertising. Moreover the campaign drove ad recall and intent to take action after exposure to the ads
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