LinkedIn

LinkedIn

WE DROVE HIGH PROMPTED AD RECALL AND INTENT TO TAKE ACTION FOR LINKEDIN

LinkedIn wished to drive awareness of its LinkedIn Learning platform. The platform offers online video courses taught by industry professionals.

INSIGHTS

RESULTS

33%

OF COMMUTERS WHO NOTICED THE LIVEBOARDS RECALLED LINKEDIN’S AD

38%

OF THOSE WHO RECALLED THE AD ARE LIKELY TO SEARCH FOR LINKEDIN

37 %

OF THOSE WHO RECALLED THE AD ARE LIKELY TO CREATE A LINKEDIN ACCOUNT

SOURCE: EDISON INTERCEPT RESEARCH, OCTOBER 2018

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  
 
 
STRATEGY & TACTICS

THE FACTS

Strategically Placed

LinkedIn chose to advertise in the on Liveboards to reach young, career focused, and education orientated commuters

Creative Excellence

The advertisements took advantage of OUTFRONT’s bold Liveboards presence in the station. Creative was simple yet effective showcasing several different industry leaders and inspiring commuters to get on LinkedIn

Campaign Success

Liveboards proved to be eye catching with engaging digital advertising. Moreover the campaign drove ad recall and intent to take action after exposure to the ads

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